Tim Nash
Social Engineering is still just as valid as ever…
- If asked for photo ID, people will give it up willingly
- given a photo ID with details, you can call up somewhere and say you’ve forgotten your ID
- often the front desk will give you a new ID…
- people are more likely to buy when there’s an official badge…
- doesn’t really matter what the badge is
- virtually no-one who clicks on the badge actually purchases
- but buy rate will increase anyway
- paypal did an experiment about a year ago
- to see if it made a difference to not use the word PayPal on their “paypal verified” badges
- made no difference to sales conversions
- click-through rate to paypal went down
- certain colours affect buying moods
- brain doesn’t like bright colours
- big red “buy now” button does not attract people — your eyes will avoid it
- instead have a big grey “buy now” button with two red arrows on either side
- eye tracking study shows people look for price and “buy now” button
- sales rates go up when the price is just above the buy now button
- best place for comments on a blog:
- new comment box just under post
- other comments can be down the side
- use the word “reply” rather than “submit” comment
- scienceforseo blog
- highlight a part of the text and the comment will appear alongside
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