Saturday, 13 November 2010

BarCamp London 8: giffgaff - getting what you want from Mobile network APIs

Heather Taylor @giffgaff & Vincent Boon @vincentboon

  • starting to open APIs
  • giffgaff is:
    • SIM only
    • 100% online
    • mutual — give & take
    • no call centres — only 16 full time staff!
  • “goodybag” data is currently completely unlimited, no fair use policy!
    • have agreed a charge with community for when they do start to charge
  • customers generally get an answer from community in under 3 minutes!
  • current plan for APIs (steps 1 & 2 pretty much done!):
    1. info services: read-only >
      • balance
      • goodybags
      • points
      • call records
    2. get services:
      • order SIM
      • top up
      • purchase goodybag
    3. non giffgaff
      • status update
      • share links
      • email/SMS
  • working with O2 Litmus and HashBlue guys to integrate their work (giffgaff is an MVNO on top of O2)

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