Another fun demo night from Mobile Monday London. Some new ideas and some old — you never know which ones are going to stick!
My bets are on Vyclone and Critical Arc…
Blue Badge Style
Fiona Jarvis & Kishan Gupta @bluebadgestyle
- a guide for the discerning less able
- app available for iOS: Blue Badge Style
- graduated from the Mobile Monday & UCL Mobile Academy
- (it’s really great! sign up now! :-))
- social media advisor suggested:
- video of app to attract people to download
- RSS feed in app
- added TTS (but not voiceover?)
- got 1000 downloads in Nov (PR & press) + 300/month afterwards
Boss Level - Scavengers
Nick Brown @boss_level
- game based solely in HTML5
- aimed at PC, mobiles, tablets & smart TVs
- want same control system across everything
- up down left right & select - lowest common denominator
- fixed 720x720 resolution at the moment (will need to change for different devices)
- closed alpha at the moment
- aiming for Kickstarter to raise profile
- cross between xcom & worms
- freemium business model with in-game purchases
- also thinking about a store for game assets
- there’s a game editor that allows you to completely customise levels and characters
- would rather not have in-game adverts, but depends on the eyeballs
- currently two developers
Connecthings
- NFC tags for street furniture
- 1500 tags displayed in Strasbourg
- real-time transport info
- integrated with cycle info too
- also has event & POI database
- POI tags show POI info first, transport tags show transport info first
- tags have QR codes too
- license the platform to municipalities
- though not sure how well it would go down with councils that already have their own portals….
Critical Arc
- previous company led security & surveillance for Olympics
- security & safety in large open spaces
- e.g. universities
- define SafeZones where there is a response team available
- security team have an app to see a situational view of the campus
- free app to call for help & get notified
- have created a platform for sharing location and situational information
- universities are first market
- no tracking in the background for general public
- security officers are tracked in the background
- Wi-Fi positioning covers off GPS issues
- can report on security staff location — heatmaps etc, can be used to actively plan response
Decibel Analytics
http://www.decibeltechnology.com/analytics/ @decibelanalytic
- actionable analytics
- object maps, which integrate with elements on page, to show which are actually being clicked
- attention maps — shows which areas of page are actually viewed
- i.e. where is the fold for all your customers…?
- which content is contributing most to goals & revenue generation
- can filter by device and by incoming source
- adding A/B testing soon
Men’s Fitness UK iPad app
Paul Cooper, Design Director, Dennis Publishing @dmfcoops
iPad app: Men’s Fitness UK
- COPE — create once, publish everywhere
- started by NPR in the US
- Drupal CMS with responsive design & native elements
- started with The Week (iPhone & iPad)
- takes one person one day to lay out
- less than 100Mb an issue
- now done a monthly magazine — more content
- Drupal 7 & responsive is a complex thing
- Adobe DPS takes over a week to lay out an issue of EVO
- content producers (photogs etc) struggled a little with responsive design, but get training
- can preview the issue before generating the app
- looking at licensing the system to other parties
- developing a system like InDesign that outputs responsive HTML
GO!Enterprise
Globo plc - Enterprise Mobility in a BYOD world
- deploy access to back office systems in a secure manner
- no need for mobile device managment
- client app available from standard app stores
- three products:
- office — point and go
- mobilizer — development for custom enterprise apps (cross-platform)
- reach — make apps for customers
Trademob - mobile click fraud protection
Adrienne Gauldie @adriennegauldie (ag@trademob.com)
- did a study in june (6m clicks)
- 22% accidental (< 0.1%)
- 10% botnet & hijacked clients
- 8% server-side fraud
- can see it from data…
- e.g. in-app clicks from non-mobile user agents
- don’t get fraudulent clicks from publishers with real customers
- building a blacklist of dodgy publishers
- 100 people in company
Vyclone
- wouldn’t it be amazing if we could make a single video from all the angles at a rock concert…?
- combine multiple vids in one
- had 200 people filming a Jason Mraz concert
- 150 people at Ed Sheeran in Hammersmith Apollo
- business model:
- lots of interest from music industry
- want to get footage and release it to fans for behind the scenes
- copyright: music industry recognise that this is already happening
- now they get access to video, so a win-win
- customers can choose to keep video private, or share with everyone
- app is winning lots of awards!
AudioSnaps
Marc Sallent, We Choose Fun
- record 5 secs of ambient sound while taking a picture
- JPEG + MP3 = JPEG! (plus extensions)
- all devices can still show it
- web site can play audio with just one line of javascript
- why not just take a short video?
- want to capture a moment, not tell a story
Chirp
Geraint, Animal Systems
- send small amounts of data using sound
- want to release an API for third parties
- have an arduino that can chirp
- teach the machines to sing!
Catch-up with last year’s demos
Two of last year’s Demo Night presenters returned to give us an update. See my notes from last year.
Ko-Su
mobile learning for everyone
- demoed last year, one month pre-release
- been accepted into BBC Worldwide Labs
- material created in lots of countries around the world
- now “officially out of pre-revenue” (?)
Six-Three
Simon Frost, CTO @spli
- started out as a private closed network — a messaging thing
- sports stars started using it to keep in touch with their public, but also to communicate with their private street marketing teams
- made it onto WAYRA Telefonica business incubator
