by Steve Page (Mobile Commerce)
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Discovery & off portal search
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Currently provide local search & travel information on all mobile networks
- Mobile Commerce are tech partner with yahoo for Orange off-portal search
- Social networking sites are very much at the top
- UK: 25 million searches a month
- 3 times as many search requests coming from Google than from Yahoo
- But three times as many click throughs coming from Yahoo
- Vodafone contacted them and said moving to ad-supported, so they started setting up off-portal sites intending them to be found by search
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WAP & Web backfill -- free discovery (see below)
- Google mobile search is appalling
- Not enough searches
- Nobody goes down to click more
- None of the mobile sites are linked to each other
- However, finally got some stuff to the top on google mobile search
- Spent about 8 months working out their findability
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it's free!
- Findability:
- Personal contact at Yahoo very useful
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Google ranks WML above XHTML -- mime types & DTDs really important
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Need to submit site map & wait for crawl
- Google uses Nokia 6220 as user agent -- weird device
- Need to permit bots through robots.txt
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Really good slide on discovery prioritisation for mobile operator portals
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