by Matt Millar (Adobe)
- How do we make the content richer?
- Especially for those people who are paying more for their device/contract
- 77% of iPhone users said they were "very satisfied" with their device
- Highest satisfaction level for any mobile device
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The experience should be expressive, memorable and desirable
- "Hey, isn't this great! Let me show it to you."
- Expecting same quality of content as get on TV, PC, etc
- The mobile is not the only way to get hold of (your) content
- Animation helps guide and draw the eye towards things of interest
- Transitions help ease context switches, avoid users losing focus
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FlashLite 3 will be coming out on first devices Jan/Feb 2008
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Supports video & up to Flash Player 8 content
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Most content published on the web seems to be Flash Player 7 & 8
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- Not investing that much in SVG -- going for Flash instead
- Integration with address book etc: nothing announced at the moment, but may be privately
- Touch interaction is supported with Flash Lite 2 but devices do not necessarily support the hooks (even the ones with a touch interface...)
- e.g. LG Prada has a touch-enabled Flash Lite player
- There are more Nokia S60 devices in the market than there are Macs
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