Craig Lockwood, HuwDavid, @craiginwales
- put a QR code on the presentation screen for a voting web page
- works surprisingly well (given good network connection…)
- voting page was well presented too http://wbxapp.com/join-in
- pre-render your icon so you have control of the gloss
- localisation
- french, dutch, german, italian translations pay dividends
- app microsite
- drive traffic with google adwords & track with analytics
- good example: http://thecocktailapp.com
- using social media
- shout loudly yourself
- and get your users to shout louder
- “if you’re not ethical, at least be targeted”
- make your app meta data relevant
- watch out for the app size
- you can’t download an app > 20Mb over 3G
- you have one opportunity to sell — don’t waste it
- niche press works well for niche products
- e.g. rare pig breeds app (Guide to Pig Keeping), got featured in Farmers Weekly and got 6,000 downloads in a short period
- getting designers:
- there are plenty of media students who are looking for portfolio work…
Q&A
- how to deal with app store feedback complaints?
- point to the app website & twitter account within the app
- people look at the reviews more as the cost goes up (even if it’s only to £2.99)
- get your friends and family to review when you release — get in first with 5 star reviews
- good screenshots can filter out people who don’t understand the app
- price tier 2 gets less scathing reviews than tier 1 & free
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